The world of social media marketing is a fast growing marketing platform that is essentially the practice of marketing on social media and social networking sites. It is currently the most popular form of marketing in our world today and may also be known by some persons as e-marketing.
There are 3 core marketing areas that make social media marketing so powerful, they are; connection, customer data and interaction , hence this is where copywriting comes in.
Copywriting is the process of writing persuasive marketing and promotional materials that motivate people to take action. It might be to make a purchase, to click on a link, to schedule a consultation or to donate to a cause. It aims at connecting brands to prospective clients by use of words and by provoking interactions. Those skilled in the art of copywriting are referred to as copywriters and a finished work of copywriting is referred to as a copy.
Now what would one say are the factors that make copywriting very important in social media marketing? Let us consider the following;
It is of no doubt that the importance of copywriting cannot be overemphasized in marketing, either online or offline.
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Cheers and let’s get writing! 😉