DIGITAL MARKETING | CONTENT CREATION

4 WEEKS PROGRAM

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This is a hands-on, activity-led class experience. The course aims to teach specific fundamental techniques associated with Digital Content Creation for the Social Media Age. This course is one of the most up-to-date, in-depth and advanced content creation and social media growth courses on the continent right now.

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COURSE CONTENT

This intensive and practical course is packed with rigorous theory and relevant practice that will take the interests of a multimedia journalist or content creator to the next level.

Students will learn from the industry’s very best: highly experienced, award-winning content creators, sharing their knowledge and skills in, How to produce a wide range of exciting content in multiple formats; Practicing the latest multimedia and online content creation techniques; Gaining competence and confidence in both broadcast and multimedia journalism; Learning how to capture the attention of your audience through storytelling, and; Working in groups as well as individually, to produce top-quality media assignments.

Also in this course, students will learn the fundamentals of influencer marketing through Instagram and YouTube platforms. The course will focus on content creation, attracting followers, building a base, sponsorship, creating short videos and developing a YouTube channel.

COURSE MODULES

Multimedia Storytelling

Advanced Social media, Virality and Influencers

Participatory Journalism

Mobile Video Journalism

Immersive Journalism including Virtual Reality and 360-degree content

Multimedia Blogging and Vlogging

Podcasting

Social Media tools and techniques

The Art of social media influencing

Building your unique brand

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COURSE OUTCOME

Upon completion of the course, the successful participant should be able to:

Engage with your audience by telling powerful stories, feeling equally confident in both broadcast and multimedia journalism

Work with more than 100 broadcast and multimedia formats

Put powerful stories at the heart of your work, to deliver narrative-driven, meaningful content

Be competent in researching, writing, producing and publishing compelling stories for broadcast and the web

Drawing larger audiences and engaging them in new ways, using social media

Generate creative story ideas and turn them into persuasive content for broadcast and the web

Know how to capture your audience’s attention by harnessing the power of ‘what happened next?

COURSE FEE

$1,500

CURRENT SESSIONS

LAGOS, NIGERIA.

TYPE: Classroom learning

METHOD: Practical, Hands-on.

LEVEL: Beginner, Intermediary, Professional

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