Digital Marketing | Content Creation - Del-York Creative Academy
October 28, 2021

Digital Marketing | Content Creation


This is a hands-on, lecture-light, activity-heavy class experience. This course aims to teach specific fundamental techniques associated with the Digital Content & Marketing Process.

This career track gives students the opportunity to understand the balance between the Creative, Technology and Analytical part of Digital Marketing & Content Creation. The Marketing landscape is changing and Digital is playing an integral part in how brands grow.

Students will focus on learning the practical skills on how to create and execute an effective Digital Marketing strategy by leveraging a range of digital marketing tools, tactics and techniques.

The methodologies used to reach determined objectives/learning outcomes are as follows: guided discussions of readings and performances, rehearsals, workshops, performances, small group and large group activities, written and creative assignments, and quizzes. This is a class that will be challenging, invigorating, and participatory.


Module 1: Digital Marketing Strategy

  • Creative Strategy
  • Digital Marketing Strategy
  • Understanding your Product/Brand
  • Understanding your Consumer
  • Map out USP’s and Objectives
  • STDC (See,Think,Do,Care) Framework & Micro-Moments
  • Digital Marketing Media Mix - Paid, Earned & Owned Media
  • Setting Objectives & KPI’s

Module 2: Search Engine Optimization (SEO)

  • On-page and Off-page SEO
  • Link Building
  • Keyword Research
  • Inbound Marketing

Module 3: Email Marketing

  • The AIDA Strategy
  • Email Marketing Success Metrics
  • Building an Email Database & Lead Magnets

Module 4: Content Creation & Marketing

  • Storytelling & Copywriting
  • Content Plan Development
  • Social Media Management
  • Influencer Marketing
  • Trendspotting, Viral Marketing & Empowerment Marketing

Module 5: Social Media Management

  • Insights on Social Media
  • Developing strategies for Social Media marketing on Facebook, Twitter & Linkedin
  • How to build a Social Media Calendar
  • Social Media Guidelines

Module 6: Media Buying

  • The Evolution of Digital Media Buying - Programmatic, Direct Buying, DSP’s etc.
  • Search & Display Advertising & Campaign Optimization
  • Programmatic Buying using Google Adwords
  • Paid Social on Facebook, Twitter & Instagram
  • Media Planning & Budgeting

Module 7: Roll Out & Take To Market Strategy

  • Campaign Planning & Media Planning
  • Setting SMART Goals, Objectives and Timelines
  • Customer Relationship Management
  • Growth Hacking


Upon completion of this course, students will be able to:

  • Develop an effective Digital Strategy
  • Understand the role of Digital Marketing in integrated marketing communications
  • Target and grow the right audience for your brand
  • Optimize a multi-channel marketing campaign using web Analytics
  • Create engaging and high-impact marketing content
  • Search Engine Optimization and Pay-Per Click Advertising
  • Develop Email Marketing Strategies that convert
  • Understand Growth Hacking
  • Data Analytics
  • Roll-Out and Take to Market Strategy





TYPE: Classroom learning
METHOD: Practical, Hands-on.
LEVEL: Beginner, Intermediary, Professional