This is a hands-on, lecture-light, activity-heavy class experience. This course aims to teach specific fundamental techniques associated with the Digital Content & Marketing Process.
This career track gives students the opportunity to understand the balance between the Creative, Technology and Analytical part of Digital Marketing & Content Creation. The Marketing landscape is changing and Digital is playing an integral part in how brands grow.
Students will focus on learning the practical skills on how to create and execute an effective Digital Marketing strategy by leveraging a range of digital marketing tools, tactics and techniques.
The methodologies used to reach determined objectives/learning outcomes are as follows: guided discussions of readings and performances, rehearsals, workshops, performances, small group and large group activities, written and creative assignments, and quizzes. This is a class that will be challenging, invigorating, and participatory.
Upon completion of this course, students will be able to:
LAGOS, NIGERIA.TYPE: Classroom learning